Philip Morris strikes £5m sponsored content deal to promote ecigarettes.
Tobacco giant Philip Morris International has teamed up with youth-focused Vice Media to promote vaping surprising health campaigners.
Vice has agreed a deal with PMI (makers of Marlboro) to produce sponsored content endorsing ecigarettes, according to two people with direct knowledge of the arrangement. One said the deal would cost the tobacco group £5m and that the campaign was due to start in April.
The push comes amid a global regulatory clampdown on cigarette advertising, following decades of tobacco companies underplaying the risks of smoking and past industry practices of targeting younger consumers in an attempt to hook them at an early age.
Like other tobacco groups, the seller of Marlboro cigarettes outside the US has shifted focus to non-combustible nicotine products as traditional smoking wanes. PMI, the biggest cigarette company in the world by sales, said in an investor presentation last month that it expected “reduced-risk” products, such as its flagship IQOS device, to account for roughly 40 per cent of total revenues by 2025, up from just under 14 per cent, or $4.1bn, last year.
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Products containing the cannabis-derived compound cannabidiol (a.k.a. CBD) are sweeping the country, and the creator of the US’ most iconic jelly beans has joined the trend.
Candy-maker David Klein, who created the world-famous Jelly Belly brand in 1976, has rolled out a line of CBD candy beans, targeting what he feels is a gap in current offerings for edibles.
Read the full article here on Forbes
Restrictions on vaping on hospital grounds should be lifted, a pro-smoking group has said.
‘More than half (55%) of NHS trusts did not allow e-cigarettes to be used outdoors last year, according to a report by the Freedom Organisation for the Right to Enjoy Smoking (Forest).’
This is despite Public Health England (PHE) advice that it should be made easier for people to vape on site, the group said.
‘Forest is also calling for greater freedom for patients, visitors and staff who want to smoke cigarettes at hospitals.’
Freedom of Information requests were made to 200 NHS trusts in England by the organisation, 170 of which provided a response.
Around 45% said they allowed e-cigarettes to be used outside in 2018 and 11% of trusts, mainly specialising in mental health, permitted vaping indoors, the research found.
However 14% said they were planning to amend their policies in 2019 to allow vaping outside buildings, in shelters or in wards.
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